Rövid leírás:
The Handy Paperback Edition of McGraw-Hill’s One-Volume, MBA-Level Course on Sales Management
The hardcover edition of McGraw-Hill’s Sales Management is renowned for its straightforward treatment of the entire process of recruiting, building, and managing a results-driven sales team. Now, this value-packed paperback edition provides busy executives with everything found in the hardcover, all in a package designed to be more easily transportable and affordable.
Look to this all-in-one sales manager’s guide for comprehensive facts and analysis on:
- Strategy and objectives
- Hiring
- Training
- Compensation
- Organization
- Deployment
- Forecasts
- Sales plans
- Nonmonetary motivators
- Sales force automation
- Performance evaluations
As a sales manager, your career success depends on the performance and success of your sales team. Discover how to train and retain a team oftop sales professionals–and mold that team into a motivated and cohesive sales unit–in Sales Management.
Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include:
- Finance and Accounting for Nonfinancial Managers
- Mergers & Acquisitions
- Corporate Strategy
